PRODUCT LAUNCH SUPPORT

 

Crossbow can help your company plan and execute product launches designed to stimulate immediate and successful new product selling by field sales personnel.  We collaborate with your team, both marketing and sales, to deliver customized plans, collateral, and training designed to gain market share advantage within the competitive ecosystem.

 

Product Launch

Strategy & Support

 

Product Launch Plan Development

Your launch plan begins with a comprehensive marketing guide which includes:

• Strategic Markets & Targeted Applications across the Enterprise and in  Vertical Market segments.
• Product positioning and strategic benefits aligned to customer requirements.
• Competitive analysis and industry and business trends.
• Demonstration / Presentation Scripts and certification process.
• Launch Guidelines and materials incorporating customer service and support, product logistic information, supplies, training and other implementation details.
• Kick-off Meeting.
• Product Knowledge.
• Horizontal and Vertical Markets;  Business Segment
• Administrative Order Processing; CRM.
• Pre and Post-sale support;  Customer education training, service and assessment.
• Recognition:  Contests and Compensation.

 

  Collateral Development:  

   Sales Aids, Competitive Face-off

Crossbow will work with you and your launch team to create all the

 necessary collaterals for use by marketing and sales.  Collateral will

 include:

   - Brochures  

    - Product Guides

   - Competition Made Easy”

   - Price Options, if appropriate

   - Sales Scripts

   - Press Releases

 

Product Training

As a part of the launch plan implementation, Crossbow will develop curriculum and train your people to sell your new products consultatively.  We embed all launch curriculum into a Consultative Selling Seminar to ensure that your sales organization can uncover and build customer needs, through targeted probing and discovery, for the new product(s).  Participants will learn to discuss new product features and benefits, but emphasis will be placed on understanding customer requirements, including technical, operational, political, financial, functional, and personal.